Tuesday, October 5, 2010

HQ Outtakes and Facts About Robert Pattinson’s ‘Details’ Issue

The best-selling issue from the Jan/Jun 2010 rate base period, this sexy cover sold 67,000 copies…33% more than their overall average for the statement. It also sold 14% more copies than the same time slot in 2009. I’m sure the 10th Anniversary sky bar didn’t hurt the sale either.

According to ASME (American Society of Magazine Editors) copy, “Details wanted to, in the words of photographer Norman Jean Roy, transform Pattinson from “teen-idol vampire boy into a more adult version of himself.” To achieve that, creative director Rockwell Harwood decided to rent a gothic mansion outside of Los Angeles, hire several female models who were willing to spend an entire day naked and dress a 23-year-old British heartthrob in high-end designer clothing.” source via KStewAngel

Details Outtakes in HQ - untagged that you might have missed. Click for Bigger

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