Robert Pattinson's Edward Cullen The Most Profitable Character of 2010

Some 32% of the licens­ing pro­fes­sion­als felt that Twi­light vam­pire Edward Cullen, played by British actor Robert Pat­tin­son, was the most prof­itable film char­ac­ter of 2010, fol­lowed by Toy Story’s Buzz Lightyear (27%) and Harry Pot­ter (18%).

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