CinemaScore was Fox 2000's Water For Elephants based on Sara Gruen's best-selling book and written by Richard LaGravenese and directed by Francis Lawrence. Clearly, the classy ad campaign was intriguing for adults who don't rush out to see films, and for Robert Pattinson's Twi-hards who do. But this beautifully filmed but searing drama was considered a hard sell.
1. Rio 3D (Blue Sky Studio/Fox) Week 2 [3,842 Theaters]
Friday $10.7M, Saturday $9.7M, Easter Weekend $26.5M (-32%), Cume $80.9M
2. Madea's Big Happy Family (Tyler Perry/Lionsgate) NEW [2,288 Theaters]
Friday $10.5M, Saturday $9.2M, Easter Weekend $26M
3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]
Friday $7M, Saturday $6.8M, Easter Weekend $17.5M
Full article and list at Deadline
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